09 mar
Consider all the ways you can create discount conditions that allow you to create value for customers and increase conversions. Let’s be honest – discounts and coupons are the e-commerce features everybody likes and uses, if there is such an option available on the website. In addition to the obvious reason why they are so loved by people as saving how to create a custom e-commerce website money on an order, they also are an efficient marketing instrument working on a subconscious level. It is a crucial e-commerce website feature which if optimized properly helps to rank higher, get more traffic and turn potential buyers into customers. Develop your shipping strategy thoroughly by paying attention to all the features reviewed above.
According to Statista.com, 53.9% of U.S. retail e-commerce sales come from mobile devices. With more than half of all internet traffic now coming from mobile devices, it is vital that your website is optimized for mobile viewing. The homepage of TeddyBaldassarre.com includes a welcome video from the founder. The video helps to put a face to the company and provides some personality. Again, this is easy if you’re using a platform like Shopify or BigCommerce. Mobile e-commerce accounts for about 45% of all e-commerce in the US (source).
User Reviews
Let’s be honest – today the customer is a king, and they have a wide range of e-commerce stores to find the products they want. Since a majority of the stores in the same niche list items for approximately the same prices, what makes one site sell more than the competition? In this article, we’re going to dive into basic, mandatory, and advanced https://www.globalcloudteam.com/ customer-winning e-commerce website features. However, make sure your payment methods make sense for your target customers and business size. Paypal and Venmo are ideal for new online stores with a limited budget. Some ecommerce platforms feature express checkout options, letting users skip the hassle of typing out payment and billing details.
- Customers can easily go to the details page to check the product details before making a purchase.
- Obvious reasons for using product recommendations e-commerce feature are growth of the order value and conversion optimization.
- Or you can also directly transfer the customer to the cart page to shorten the checkout process.
- A key component of an effective CTA is showing the user the value of clicking.
- We always create a report listing used test cases and discovered bugs.
- You won’t have the benefit of a long history and trust that’s been developed with customers.
Having their personal space with order history, payment and shipping information saved, shoppers are more willing to make the next purchases with your brand. Make the login button or icon clear and place it in a header or top bar for easy access. Now is the perfect time to think about the unique design of your brand. It is the first thing you should think about when making a list of e-commerce website requirements. The reason for this is because all people are concerned about the safety and security of their personal data.
Shopping Cart and Checkout
Delivery and returns data are crucially vital for your website and can facilitate to make customers trust in your whole. Commonly the delivery and returns data page(s) at finding at the bottom, that’s the footer on a web look of a website. Provide everything an online shopper needs to know relevant to the shipping of items, including shipping options, costs, restrictions, processing times, and international shipping information. A transparent and easy-to-understand shipping policy can immediately gain customers’ trust.
Let’s discuss some practical ecommerce website features that will help you achieve these three pillars of ecommerce success. Here are the website features that the top ecommerce sites utilize. This ensures the brand is with the customer throughout the purchase journey, addressing concerns and minting better returns on their acquisition costs. A phone with 8GB RAM, a 6.5 inch screen, a 4000 mAh battery, a 32MP camera under INR 15,000 that can be delivered within 2 days – consumer searches can get very very detailed. The trick is to provide the customer with a neatly categorised sorting & filtering list that ensures they are spending their time making a purchase decision and not discovering products. Categorise filters under relevant facets that customers may want to filter your products by and place the most important ones on top.
Responsive Website Design
Another aspect that will help your e-commerce store become friendly and easily accessible is its optimization according to website accessibility standards. It is of great value to your site as it facilitates instant communication to help your visitors through any stage they are having difficulty with. The quality of customer service you offer plays a crucial role in the growth of your business.
Also, Onveos was developed by SEO pros, so out of the box, you’ll have a wide array of SEO tools and of the most SEO-friendly code bases to work with. However, in this example, they are arranged vertically on the right side of the current product image being viewed, making them highly visible to users. Crate&Barrel Crate&Barrel allows you to filter products by price, type and more. A popular method is to have an image slideshow at the top of the home page’s layout. Alexandalexa The image slideshow on this e-commerce website takes center stage. Airfix Airfix has a search box widget that has options for advanced search criteria filtering.
Describe the process for receiving things via digital download
If your e-commerce platform includes numerous localized iterations, you should provide users with the option to select their preferred language and geographical locale. Are you enthusiastic to know what are the features of e-commerce apart from the feature list for the e-commerce websites outlined above? Here are some extra tips that can make your website stand out from the crowd. Research has shown that offering various standard payment methods on your website can improve sales by as much as 71%. Mentioning your store’s exchange and return policies prominently can help ease a customer’s mind before they make a purchase.
So it is not surprising that people often choose this contact channel over email, phone and social media channels. Adding a section on frequently asked questions is another excellent way of incorporating user-generated content into your eCommerce website. For instance, it will help boost sales by answering pre-sales questions your customers might have.
Make estimating web design costs easy
We always create a report listing used test cases and discovered bugs. Combining Google analytics stats and report data a merchant or a Business Analyst from the Whidegroup can prepare a prioritized list of e-commerce features that require optimization. Similar to shipping, the payment option is one of the most important ecommerce website features. A credible ecommerce store should have a secure payment gateway such as PayPal, Stripe, and Braintree. Besides, your customers should be given the possibility to select from a list of various payment gateways and choose one based on their preferences. In fact, customer reviews are one of the most important B2B ecommerce website features which boost your website’s credibility and prove that you have paying customers.
Back-end features of an e-commerce store should provide an easy and understandable way to manage different payment methods whether it is PayPal, Credit Card or Cash on Delivery methods. It is a mandatory e-commerce feature of any successful business to clearly see payment statuses, track calculation and application of taxes by customer location. We all know e-commerce websites try to stand out among each other by using unique branding, layout, and design. In addition to these features though, each online store should also have website features and functionality that add a competitive edge in the market.
Managing content
Keep the contact form simple – include a minimum number of fields, accompany them with tooltips if necessary, and reduce user writing effort. Providing a business address on a corporate website is a sign of trustworthiness. It means that a business has nothing to hide and is ready to deal with possible complaints or simply meet their clients face to face anytime. In recent years, reviews of a product or a service became one of the most important purchase decision factors.